Eroski and AVIA have extended their agreement to roll out Eroski Rapid stores at AVIA petrol stations after a year-long collaboration.
One year of the agreement saw the opening of 13 Eroski Rapid stores across Spain. The retailer plans to open 13 more outlets in 2021.
Commenting on the collaboration, Eroski franchise director Enrique Martínez said, "We are making a very positive balance in this year of operation together with one of the main petroleum operators with national projection.
"Thanks to this agreement, we can continue to grow together with them, always at the forefront in understanding the evolution of customer needs"
Store Highlights
The franchises in AVIA gas stations operate under the Eroski Rapid banner, a small shop format with sales area of up to 140 square metres.
The outlets are located in urban and tourist areas with high population density, as well as at service stations near urban areas or other strategic points.
The store design aims to appeal to consumers looking to make convenience purchases, often to respond to unforeseen needs.
The outlets have long opening hours and operate every day of the year, Eroski added.
The product range includes around 4,500 items and a bakery section with freshly baked bread, pastries, and a coffee area.
Mikel Arrien, director of AVIA Service Stations Business, said, "We are very happy with what we have achieved during this first year, and that is why we want to continue collaborating and benefit from all the experience, know-how and strength of one of the leading national food brands."
Club AVIA members can access their usual membership benefits when shopping at Eroski Rapid stores at AVIA stations.
© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
