Spanish retailer Eroski increased its members by 15% in 2015, gathering more than one million new cardholders, the company said in a statement.
The latest figures released by the company show that at least €212 million in savings were made through offers and promotions offered by the membership programme. Around 241,000 customers interact with Eroski through its App and website.
Client feedback has helped Eroski to expand its sections of sweets, beverages, cleaning products, oils and pastas. The company also increased its diet/low-fat products.
Currently, Eroski has over seven million Eroski Club members.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.
