Spanish retailer Eroski has opened a new franchise supermarket in Gibraltar, under the Eroski City banner.
The 600-square-metre outlet, which has 24 staff members, will focus on local and fresh seasonal products, seek to promote healthy eating, and help customers save on everyday shopping, the company noted.
The new store also features a broad range of freshly-baked bakery and pastry products, and manned butchery and delicatessen sections.
Eroski said that it will also roll out offers and promotions every month to help consumers save on their shopping.
The retailer's customer-partner loyalty programme, Eroski Club, will include various promotional offers in addition to all the advantages of the Travel Club programme.
Franchise Operations
Eroski opened 65 franchised outlets in 2023, investing around €14 million and creating 360 jobs.
The group's total franchised store network comprises 628 supermarkets, of which 307 opened in the last five years.
The company is aiming to consolidate its network in Catalonia, the Basque Country, Andalusia, Madrid, Castile-La Mancha, Extremadura and Levante.
The company plans to open a total of 57 franchise outlets in its 2024 financial year.
'Franchiser Of The Year'
Eroski was recognised as the ‘Franchiser of the Year’ in the food category by the Spanish Franchisers' Association (AEF).
It also received the award for the best franchise in the ‘Supermarket Franchises’ category at the ‘Retailer of the Year 2023-2024’ awards.
In June of this year, Eroski reported a 3.1% year-on-year increase in sales, to €1.4 billion, in the first quarter of its financial year.
Its food segment generated sales of €1.3 million, or 4.4% higher than the same period in 2023.
