Spaish supermarket chain Eroski plans to invest €35 million over the next three years, to restyle its supermarkets in the Balearic Islands, the company has said.
The new 'Contigo' concept gives priority to local fresh products. The supermarkets that have already changed their banner to Contigo, have reported a more than 7 per cent growth in sales, according to the company.
Among the stores being refurbished is a Santa Ponsa outlet, where €900,000 has been invested in a store makeover.
A company spokesperson said that the 'Contigo' model allows company to respond effectively to consumer's needs.
It is planned that by 2017, at least 35 Eroski supermarkets will change to the new concept.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.
