Spanish retailer Eroski has readjusted its company strategy to focused more competitiveness, Agustín Markaide, president of the company, has stated.
The new strategy places customers at the center of the organisation and places greater importance on the role of relationships. Eroski is also seeking to increase connections with its customers through more a personalised approach.
Another key challenge for the company, in the midst of its rollout of its 'Contigo' business model, is promoting healthy food. With this in mind, Markaide explained that during 2015, Eroski eliminated 286 tons of salt, sugar and grease from its private label ranges.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.
