Spanish retail group Eroski has announced that it will convert 22 supermarkets on the Balearic Islands to its Contigo (‘With You’) format in 2018.
The group will invest €8 million during 2018 to adapt its Balearic Islands to the new business model, which aims to provide a more personalised customer experience.
A Fresh Look
The conversions will put particular focus on the fresh section in Eroski stores, which emphasises product variety and Eroski’s commitment to local, seasonal foods.
The director of Eroski in the Balearic Islands, Alfredo Herráez, said, “Our stores are open platforms for marketing the food produced in their locality.
“We offer consumers easy access to the food produced in their region, enabling them to integrate them into our daily habits. We promote an agri-food sector with a highly diversified production structure, which contributes to the economy, culture and quality of our environment,” Herráez added.
Eroski recently announced that it will transform 50 of its supermarkets into the Contigo format.
Last year, it said that it had transformed 512 stores to the new format, following a €300 million investment over a four-year period.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
