Spanish retailer Eroski announced last week that it had updated 512 stores to its new generation 'contigo' format.
After a €300 million investment spent over the last four years, 26 hypermarkets and 486 supermarkets, including franchises, have been revamped. The chain can now offer an easier and more attractive shopping experience, Eroski said.
In 2016 alone, it opened and refurbished 173 outlets.
The transformation has been 'more than a renovation', according to Eroski representative Rosa Carabel.
"We have applied a radical twist to Eroski stores, looking for a way to differentiate them from any competitor; and as always offering added-value of quality and service to our customers and improving price competition."
The main characteristics of the new generation of contigo stores are a large selection, more personalised touches, as well as a strong specialisation in fresh produce and the prominence of local products that seek to promote an improved gastronomic culture and a healthier diet.
"We offer nearly 21,000 local products in the aisles of our stores and we work with denominations of origin and protected geographical indication throughout Spain," added Carabel.
Most of the updated stores are concentrated in the northern area of Spain, where the Eroski group has 19% market share. The majority are in Galicia, the Basque country, and Catalonia.
In 2017, 79 stores will be refurbished and four new stores will be opened.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign-up for ESM: The European Supermarket Magazine
