ESM: European Supermarket Magazine meets Wijnand Jongen, founder and CEO of Thuiswinkel.org, a group representing online retail and e-commerce businesses in the Netherlands. Jongen is also the author of the new book The End of Online Shopping: The Future of Retail in an Always Connected World.
In the book, Jongen seeks to envisage where retail is headed, and the changing role of the consumer in the future.
How can retailers keep up with the changing behaviour of consumers that are connected 24/7, particularly those for whom there is no distinction between online and offline? This book sets out to answer those questions.
For more information or to order a copy of the book, visit wijnandjongen.nl.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
