In December of last year, Eurocash Group's ABC retail chain opened the 500th outlet to feature the retailer's new store format, in Warsaw.
The Polish retailer started the process of rebranding the ABC network in September 2020. Over the coming year, the rebranding process will cover a total of 700 stores, the retailer added.
The rollout of the new concept covers both new outlets and the remodelling of existing stores.
Rebranding Process
The ABC brand focuses on the independent store owner, As part of the rebranding process, an individual store identity is jointly developed alongside the franchisee.
Tomasz Michalewicz, director of the ABC Network, said, "Next to the individual name, there is a new ABC logo that emphasises the ownership of independent local stores. As part of the cooperation in the ABC partnership system, we support store owners by preparing and implementing an individual external visualisation project.
"In addition, the owner decides what the interior of his store will look like and chooses which of the solutions that he or she will want to use and to what extent. As a result, each store in the chain is different and has its own unique character."
The 500th ABC store features a new signboard and logo, a front door with clear communication, and transparent shop windows, which emphasises the individual advantages of the store.
New ABC Concept In-Store
Interior features include, among others, a new sales counter, a cafe zone with a large selection of take-away products, as well as a bakery, extensive meat and cheese selection, and a fruit and vegetable display.
All changes to the new ABC concept aim to increase customer convenience, emphasise brand strength, and bring local store owners to the fore, according to the retailer.
The new concept for ABC stores is also more focused around the idea of promoting local suppliers and products, Eurocash noted.
© 2022 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
