EuroCommerce, the body which represents the retail and wholesale trades in Europe, has joined the Circular Plastics Alliance.
The collaboration is vital for building the technical and regulatory framework to upscale circular business models, EuroCommerce said in a statement.
The move demonstrates that the body supports its members in reducing the use of plastics, and reinforcing dialogue with regulators and stakeholders in the supply chain.
'Commitment To Sustainability'
Commenting on the announcement, EuroCommerce director-general, Christian Verschueren, said, "EuroCommerce is delighted to join the Circular Plastics Alliance. This global initiative is an opportunity for our sector again to demonstrate - and build on - its long-standing commitment to sustainability."
Inline with the goals of the alliance, retailers and wholesalers have already implemented several measures to increase the sustainability of the products they sell.
These include reducing plastic in packaging, offering alternatives, raising awareness among consumers about sustainable choices, and encouraging all actors in the supply chain to think and act sustainably.
"The Alliance reinforces the message which EuroCommerce members have already given through their engagement in wide-reaching national plastic pacts – that we are committed to doing our part in making the supply chain contribute to a truly circular economy and a more sustainable future," Verschueren added.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
