The market share of foreign retailers in Romania has exceeded 50%, according to a report in the Romania Insider.
GfK market research data quoted by the daily, Ziarul Financiar, indicates that ten international chains have acquired a combined average market share of 62% in the country.
The market share of modern food stores was found to be proportional to the economic development of a region with foreign investors opting for wealthier areas to launch new stores, the report said.
Regional Share
The market share of hypermarkets, supermarkets, stores, and modern proximity stores in each region also exceeded 50%.
The lowest market share (54%) was reported in Moldova, while the highest (80%) was seen in Bucharest.
Around 10-15% of Romania's population lives in Bucharest, where the national average net salary is 30% higher than the rest of the country.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
