Nielsen’s monthly report on FMCG performance in France for March represents positive news for retailers, according to LSA,
Though occurring in the context of a deflating economy, the value of French FMCG consumption elevated by 0.9 per cent during the period in question. This applies to supermarkets, hypermarkets and hard discount stores.
The most impressive category was confectionery, which improved in value by 4.3 per cent. Dragging the overall figure down, however, was sweet frozen products, as it as a category shrunk in terms of value by a highly significant 10.7 per cent.
The value of branded products went up by 2.7 per cent. Private label fell by 2.2 per cent.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
