Online retail sales in France rose 14.4% to €22 billion ($25.40 billion) in the second quarter, the country's e-commerce federation (Fevad) said on Monday.
The figures reflect growth in a sector that has seen Amazon and others make inroads, putting pressure on bricks-and-mortar retailers like Carrefour to accelerate their own digital offerings, cost cutting and purchasing alliances.
Booming Online Sales
Sales generated on web-based marketplaces rose 14%, while sales via apps on tablets and smartphones grew by 20%.
The average value of each online purchase fell by €4 year-on-year to €63, but there was an increase in the frequency of purchases, the federation said.
Three of the most visited e-commerce websites in France are Amazon, CDiscount, owned by French retailer Casino , and online discount retailer vente-privee.
In 2017, e-commerce represented 8.7% of overall French retail sales, up from 7.7% in 2016.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
