Géant Casino has announced that it has revamped its in-store format to make it more “welcoming to young families,” and a shopping experience that is “simple, pleasant and efficient for all.”
The hypermarket chain is attempting to link its online and bricks-and-mortar stores more closely by offering 500 of the best-selling products sold through the company’s online portal, Cdiscount, in their own zone in-store, as part of what it refers to as the “inter-channel connections [between Géant Casino and Cdiscount] which have been put in place to benefit the shopper.”
Moreover, a full 9,000 Casinodrive.fr SKUs will now be available for in-store purchase as well.
Different product sections of Géant hypermarkets now have their own assigned checkouts to quicken purchases of small numbers of items. These are colour-coded with the product categories.
The company has also created its own organic category, where all products (both private label and branded) meeting this description are grouped; a new restaurant zone offering pizzas, burgers, and fish and chips; as well as a new fresh produce zone which is equipped with rustic-looking wooden display stands.
On top of this, the chain has an “artisanal” fishmonger in each of its hypermarkets, which receive seafood daily from the nearest of Lorient, Concarneau, Port-en-Bessin, Cherbourg, Fécamp, Granville, Les Sablesd’Olonne, Arcachon, and Saint-Jean-de-Luz.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here
