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German Retail Body Upholds Forecast Of 2% Sales Growth This Year

By Dayeeta Das
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German Retail Body Upholds Forecast Of 2% Sales Growth This Year

Germany's HDE retail association on Wednesday confirmed its forecast that sales would increase by 2% this year, marking a tenth straight year of growth, as shoppers benefit from record-high employment and rising wages.

HDE said it expected retail sales to grow to €537.4 billion ($602.64 billion) in 2019, adding that, in price-adjusted terms, it saw a growth rate of 0.5%.

"Consumers seem to be largely unfazed by the economic slowdown," HDE said after the government and institutes have cut their forecasts for Germany's economic growth.

As exporters struggle with weaker foreign demand, trade tensions and Brexit-related uncertainty, Germany's vibrant domestic demand is expected to be the sole driver of growth this year and next.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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