DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Grocery Sales Fall In Ireland, But Still Well Ahead Of 2019 Levels: Kantar

By Steve Wynne-Jones
Share this article
Grocery Sales Fall In Ireland, But Still Well Ahead Of 2019 Levels: Kantar

Grocery sales dipped 5.9% in Ireland in the 12 weeks to 11 July due to the loosening of restrictions, Kantar has said, however sales levels are still well ahead (15.9%) of the corresponding period in 2019.

The average Irish household spent €189.98 more in the most recent 12-week period than in the same period two years ago, the research firm said.

Online grocery sales have also shown signs of retrenchment, declining for the second month in a row – down 6.1% in the most recent four weeks, according to Kantar.

This trend is most pronounced in urban areas, with online sales dropping 24% in Dublin over the past month, an indication that cities and rural areas may be emerging from the pandemic at a different pace. As recently as February, online grocery had hit record high levels in Ireland.

Visiting Restaurants More Often

“Whether you are a devoted football fan or not, Euro 2020 certainly provided a welcome excuse to head out to newly reopened pubs and restaurants and reconnect with friends and family," commented Emer Healy, retail analyst at Kantar.

ADVERTISEMENT

"It meant take-home sales of classic pub snacks like crisps and nuts fell 1.6% and 2.9% respectively compared to the previous four weeks, and supermarket alcohol sales dropped by 1.5%. We’re not back to normal just yet though – with indoor hospitality still closed, shoppers spent €58.9 million more on take-home alcohol than before the pandemic in 2019."

Retailer Market Share

In terms of the performance of Ireland's top grocers, SuperValu holds 22.3% of the market, with the retailer seeing a 6.6% decline in sales compared to last year (+22.2% compared to 2019).

Tesco, on 21.2%, is marginally ahead of Dunnes Stores, with 21.1%, with the latter seeing the lowest year-on-year decline (-2.5%) of any retailer in the study.

Dunnes continues to achieve the highest spend per buyer out of the retailers and its average household spent €558.64 in the past 12 weeks, according to Kantar.

ADVERTISEMENT

Elsewhere, discounter Lidl holds 13.1% of the market, a new record high for the retailer. Aldi holds a market share of 12.5%.

© 2021 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.