Coeur de Blé, the newest subsidiary of Groupe Casino, is attracting people from numerous demographics.
Translating to English as "Wheat Heart," it pushes the gastronomic concepts of authenticity, naturality, and perhaps above all, of the organic.
A mix between health-food stores, standard supermarkets and cafés, they also strongly push their vegetarian options, as well as their homemade pastries.
The interiors of Coeur de Blé outlets, which aim to achieve an atmosphere of 'cosiness and conviviality', are remarkable for their chic, retro décor, which resembles those of old style tea rooms.
What will arguably lure consumers is the prospect of not merely acquiring items on a shopping list, but of relaxing in a salubrious environment while doing so.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
