Morrisons was the only UK supermarket chain to achieve growth during the month of January.
Nielsen's statistics show that the Match & More loyalty card scheme may have borne fruit for the British retailer. The caveat, however, is that Morrisons figures last year were disappointing, and recent figures are only comparatively encouraging, given the dominance of the German discounters.
Nielsen's most recent report said "The 10% market share for discounters has not been seen since the heyday of Kwik Save some 15 years ago. Initially built on the premise of saving money, the new wave of discounters are now a regular part of grocery shopping and have changed shopping habits forever."
While there was a 1.7-per-cent rise in the number of items bought at Tesco, Asda, Sainsbury's and Morrisons, the value of sales dropped 0.1 per cent.
© 2015 European Supermarket Magazine – your source for the latest retail news.
