HMY, a leader in innovations in the retail sector, has been awarded first prize in the category of 'Collaboration Between Established Company and Start-Up', at the Aragon Corporate Ecosystem and Future Awards, for its joint project 'The Beauty', with DeuSens.
The Aragon Corporate Ecosystem and Future Awards, created by Heraldo and Ibercaja, are presented to companies that promote the competitiveness and development of the Aragon region by nurturing entrepreneurial initiatives and talent.
'The Beauty' is a dedicated Health and Beauty showroom HMY operates at its factory in Cariñena in Zaragoza.
It is designed around the five pillars of 'new retail': sustainability, accessibility, intelligence, experience, and agility.
A Solid Selection Of Solutions
The showroom, which has received more than 80 visits by brands and retailers from ten countries since it opened in November 2018, displays a solid selection of solutions focused on helping clients address two of their main challenges – achieving affluence and influence.
It is a real store where innovation is the common denominator and technologies, lighting, visual communication, and new eco-friendly materials are the main components.
In the health and beauty sector, senses influence the purchasing decision.
Therefore, the 'The Beauty' showroom emphasises new furniture designs and materials that integrate sensory elements that engage touch, smell, sight, and sound to enhance and promote interaction across the product, the brand, and the end client, offering a memorable shopping experience.
Cutting Edge Of Innovation
Always at the cutting edge of innovation in this sector, HMY decided to support DeuSens in 2015.
Since then, the start-up has grown under HMY's guidance, applying its hyper-experience solutions to the retail industry together with major clients in the sector.
Heraldo and Ibercaja decided to give this award to the HMY group in recognition of its commitment to The Beauty project.
The project is in line with Heraldo and Ibercaja's goal to support companies in Aragón, which in turn create employment and wealth and attract investment to the region.
HMY has always shown a strong commitment to the environment in which it operates, promoting the development of local communities and entrepreneurial initiatives that encourage the development of society and the sector by fostering talent and innovative solutions.
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