Iceland took home 13 out of 18 awards at the British Frozen Food Federation Annual Awards, which took place last week.
The retailer's accolades of the day included the star prize of Retail Product of the year, which it received for its Slimming World Chicken Tikka Masala.
Iceland also received Gold Awards in the categories of Best New Poultry, Best Meat, Best Pizza, Savouries and Savoury Bread.
Iceland has accumulated several accolades in recent months; in February the retailer was named The Best Online Store in the annual Which? supermarket survey and also took home the 'Produce Convenience Retailer of the Year" Award at the Fresh Produce Awards.
Nigel Broadhurst, joint managing director of Iceland said: "We’ve long advocated the benefits of frozen food – both in terms of nutrition and cost – and with our most recent Power of Frozen campaign it feels like shoppers are finally beginning to sit up and take notice".
The Power of Frozen is a campaign seeking to eliminate food waste, increase value for money and remove artificial flavourings and colourings from food.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless.
