In less than 100 days, the UK’s largest and most innovative food and drink event is bringing the world’s best produce to London.
The International Food & Drink Event 2017 (IFE 2017) runs from 19 to 22 March at ExCeL London, offering an unparalleled opportunity to discover a world of culinary innovation. Bursting with vibrant, new products from more than 1,350 global food and drink manufacturers and trend-led talks from industry experts, visiting buyers are certain to leave motivated, educated and inspired.
Products as diverse as date nectar, tree water, barbecue jams, and even the latest botanical food trend – kola nuts – will make IFE 2017 the place to be for the latest menu inspiration and shelf-fillers. Buyers can satisfy their sweet tooth with a visit to BeLoVeD, at Stand N1626, to sample date nectar – a 100% date-based, healthier alternative to honey or syrup, which not only tastes great, but offers both enhanced fibre and potassium content. For a thirst-quenching experience, head to the Dalston stand (N2142) for a hand-mashed cola, made from an infusion of citrus juices, spices and kola nuts, the fruit of the African kola tree.
Visiting IFE 2017 will ensure that you stay one step ahead, as suppliers from across the globe showcase their latest food innovations. From Barracudos’ protein water (Stand N2420) to gluten-free innovations from US-based company Açaí Roots (Stand N2423), there’s something for every taste.
Buyers looking to build on the ever-popular burger and barbecue trends should pay a visit to Ross & Ross (Stand N2924), to sample its new BBQ Habanero & Pineapple or Sweet Chilli & Lime jams. Sure to give any gourmet burger a great-tasting kick of flavour, Ross & Ross is just one exhibitor aiming to capitalise on the increasing consumer trends towards menu personalisation and a wider range of side-plate condiments.
For those interested in learning more about the wider trends impacting the industry, IFE’s ever-popular seminar and debate programme will be enhanced for 2017, with the introduction of several new speaker stages, including the Talking Trends stage. This will be filled with inspirational talks on the latest UK and international NPD and food trends.
Complementing this will be the Big Picture theatre, hosting IFE 2017’s keynote speakers, giving insight on a range of hard-hitting industry issues such as Brexit, the sugar debate and millennial consumers.
Completing the line-up is The Staff Canteen Live, The World Food Innovation Awards, presented by FoodBev Media, and two dedicated networking hubs, ensuring that there really is something for everyone at the event.
Event director Soraya Gadelrab commented, “With less than 100 days to go, we’re all getting very excited. We have a fantastic, ever-expanding line-up of global food and drink suppliers making plans for their product launches. We are confident that our 2017 event will give both buyers and suppliers alike the chance to be inspired and take away new ideas and products for their businesses. We look forward to welcoming you through the doors of ExCeL on 19 March 2017.”
Register now via the IFE website for your free entrance badge and avoid paying the £25 on-the-door charge.
Don’t forget to follow the action on Twitter via @IFEexhibition, using #IFE17 and #IFEintro.
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