Intermarché, the chain of independent retail managers, and the Casino Group, have announced plans to cooperate in purchasing national brands from 2015.
The partnership aims to optimise the two’s purchases and to improve services offered to suppliers, on leading branded goods.
The partnership will focus on brands produced by multinational groups, in both food and non-food categories.
It will not apply to private label products, nor to traditional diary or fishing produce, or to national brand products supplied by SMEs or mid-siized companies, according to the parties.
Intermarché and Casino said they will continue to manage and develop their marketing strategies and outlets separately, thereby keeping their respective businesses separate.
This partnership will help to sustain the diversity of retail groups operating in the French market, said the two retailers.
© 2014 - European Supermarket Magazine
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