Interspar Austria has started a new fundraising campaign to support people that suffer from Epidermolysis Bullosa (EB).
EB is a rare genetic disorder, which leaves the skin as fragile as a butterfly's - young sufferers are sometimes referred to as 'butterfly children'.
Until the end of 2016, all Interspar shops will sell butterfly-shaped brioche breads, 'Schmetterlingsbrot', for €1 each and donate the proceeds to the Debra Foundation Austria. This non-profit organisation supports the research into treatment for EB - for example, in the field of stem-cell gene therapy - and the medical care of its sufferers.
"This much-needed help for the Butterfly Children is only possible through the commitment of our customers," said Mag. Markus Kaser, Director of Interspar Austria, "I would like thank them sincerely for that and appeal to them to indulge in this sweet treat again this year and help to make a pain-free future possible for the butterfly children."
In supporting the Debra Foundation since 2007, Interspar has helped to finance the 'EB-Haus Austria' in Salzburg, one of the world's leading specialist clinics for Epidermolysis Bullosa today.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
