The turnover in the Italian FMCG sector reached €11.8 billion in June 2022, growing by 8% on last year’s performance and 5.2% on a like-for-like basis, according to Nielsen IQ data.
Theoretically, inflation amounted to around +7.9% in June, but changes in the choice of products in the shopping cart and the shopping channel reduced the impact by 0.6%, bringing real price changes to 7.3%, compared to 5.4% in May.
Discount stores led growth (+10.5%), followed by supermarkets (+8.9%) and home and personal specialists (+7.6%) when compared to June 2021.
The percentage of sales on promotion in June remained unchanged compared to May at 22.9%, but was lower than the same period in 2021 (-2.5%).
Private-Label Products
Consumption of private-label products in all channels (supermarkets, hypermarkets and discounters) reached 29.8%, confirming growing demand for private label products.
In their shopping carts, Italians preferred packaged FMCG goods (+8.7%) and fresh food (+8%), while sales of non-food products increased by 0.5%.
The most dynamic fresh food categories were meat and poultry (+10.2%) and bread, pastry and pasta (+16.1%), while fish saw a 6.9% decline.
At product level, fresh desserts, sunflower oil and meat led the NielsenIQ Top10 ranking.
Packaged products alone saw 8.8% growth in value and 1.4% in volume in June 2022.
Looking ahead, the managing director of NielsenIQ Italia, Luca De Nard, warned that the worsening economic conditions in Italy could negatively impact consumer spending.
Meanwhile, FMCG prices increased by 6.9% year-on-year across Europe and 7.5% year-on-year in the UK in the 12 weeks ended 24 April 2022, data from NielsenIQ unveiled.
Read More: Italy’s Maiora Sees Profit Up 43% In FY 2021
© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
