Italian retailers Crai Secom and D.IT – Distribuzione Italiana have teamed up to launch a new retail distribution group in Italy.
The two groups will hold equal shares in the business, the president of Crai Secom, Pietro Boccalatte announced, while the combined entity will have a market share of 5%.
Crai Secom is present in 19 regions and 85 provinces, and D.IT in 17 regions and 80 provinces.
Announcing the agreement, the two businesses said that they will 'make use of the resources, experience and professionalism of both companies to develop projects of common interest', such as building brand relationships and private label product development.
The president of D.IT – Distribuzione Italiana, Francesco del Prete, also highlighted the synergies in terms of private label products and services.
D.IT – Distribuzione Italiana consists of seven members – local retailers Coal, Vega, San Francesco, SISA Sicilia, SISA Centro Sud and SISA Sud.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
