Italian supermarket chain Crai added 154 new outlets during the first quarter of 2015, taking the total to over 2,000.
Sales grew 15 per cent, compared to the same period in 2014, as a result of new marketing, commercial, development and diversification initiatives, both in the food-channel and drug-specialist stores.
Over 70 per cent of Crai's retail spaces are neighbourhood stores, with sizes ranging between 100 and 399 square metres – a segment in which the food retailer has placed second, with a 10.09-per-cent market share.
According to Marco Bordoli, CEO of the Crai Secom Group, the chain saw 0.3-per-cent growth in the food channel, based on Nielsen data for the end of September.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
