Italian retailer CRAI Group has acquired the Pellicano supermarkets chain from Lombardini Group.
The company will kick off a strategic relaunch with the development of three formats - the neighbourhood store (200-399 metres-square), the supermarket (400-799 metres-square), and larger stores (over 800 metres-square) – through affiliation agreements.
The stores will offer both branded and private label products, with a special focus on quality, as well as fresh, local and healthy products. The Pellicano private label brand should have at least 800 references, among mainstream, premium and bio products, by the end of 2017.
The first store has already opened in Marcianise (Caserta) earlier this month, and will be followed by another seven by November 28 and more during 2017.
Last month CRAI also signed a multi-year collaboration deal with fellow retailer Coralis with the goal of developing synergies on commercial and management issues.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
