Italian start-up erbert has opened its second outlet in Milan, the features a new ready-to-eat format.
The new store in Via Mazzini is located in a historic building that has been completely renovated, with a total area of 150 square metres furnished in an industrial style theme.
Light wood surfaces and bright colours are in tune with nature – the design concept that distinguishes the brand.
Inside the store, a large table is available for all those who drop by for a meal or a snack. It also features a unique art work created for the brand by artist Elisabetta Mastro.
Product Offering
The new store format focuses on a wide range of fresh and very fresh ready-to-eat products that are perfect for take-away, and aims to offer healthy and balanced food items.
All product packaging is made of 100% compostable materials, including the labels that are certified by UNI EN 13432:2002 or FSC, making them fully biodegradable and suitable for separate organic waste collection.
Each food item features two nutritional stamps – the brand's distinctive signature.
The 'mangia bene' nutritional stamp highlights, in a fun and immediate way, the nutrients that make up the dish, while the calorie stamp aims to help customers choose a healthy and balanced diet, based on their own lifestyles.
Milan will soon get a third erbert store in Piazza Quasimodo – the second food market with a kitchen – spread across a 1,000 square-metre space.
© 2021 European Supermarket Magazine – your source for the latest Retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
