Italian supermarket chain Famila reported a 2.53 per cent like-for-like growth in sales during 2015 (compared to a market average of -0.23 per cent), with a turnover of over €2 billion.
Part of Italy’s third largest food retailer, Selex Group, Famila is present throughout Italy in various formats (Famila supermarkets, Famila Superstore, and Iperfamila hypermarkets) and has 231 stores. Another 19 stores will be opened in the course of 2016.
According to the general director of Selex Group, Maniele Tasca, the Famila supermarkets have managed to distinguish themselves by customizing their offer, and calibrating it to the specific needs of the community.
An estimated 1.8 million customers are enrolled in Famila’s loyalty card programme, and depending on the format and the territory, they represent up to 85 per cent of turnover at each Famila outlet.
Last year, the value of Famila’s sales from promotions reached 29 per cent of turnover, for an overall discount granted to customers of €158 million, exceeding 2014 figures.
Private label products from Selex play a key role in Famila’s offer, accounting for about 15 per cent of its assortment of packaged consumer products.
Their share is expected to rise as a result of the development of specialised lines and a new promotional campaign, which debuted in early February.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
