Portugal's Jerónimo Martins Group has opened its 100th store of the local Ara chain in Colombia, located in Cartagena de Indias.
The banner's arrival in the Caribbean Coast region – where it should close 2015 with around 40 stores – is taking place this week, with the opening of seven stores in the cities of Barranquilla, Cartagena and Santa Marta.
Jerónimo Martins' expansion is taking place in the main areas of the Caribbean Coast, with Atlántico, Bolívar and Magdalena three of the most important regions.
The Ara chain, whose business proposition is based on low prices, high-quality private label, and strong promotions, started doing business in Colombia in March 2013, when it opened its first distribution centre and first store in the city of Pereira.
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