Photography retailer Jessops has signed an agreement with British supermarket chain Sainsbury's to open concessions in its larger stores.
The photography retail firm has described the move as a "very exciting landmark deal".
The first three Jessops Photography Stores will open in Newport in South Wales, Waterlooville in Hampshire and Maidenhead in Berkshire.
The new 'stores in stores' will offer a photo printing service, instant print kiosks, a photo lab and facilities for passport photos.
It will also sell an accessory range including bags, lenses, memory cards.
Sainsbury's customers will be able to avail of the photography brand's collect-at-store service.
Peter Jones, chairman of Jessops chairman, said: "This is a very exciting landmark deal for Jessops.
"It is a natural next step for our multi-channel strategy which is all about giving consumers the choice on how to buy.
"Our partnership with Sainsbury's gives us the opportunity to extend our collect-at-store coverage, as well as bringing some unique new services to Sainsbury's shoppers"
Jessops was founded in Leicester in 1935 by Frank Jessop.
Jones and restructuring firm Hilco paid more than £1m for the photography retailer.
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