Following imvestment in new store openings in 2015, Dutch retailer Jumbo has reported consumer sales growth of €1.427 billion to €6.250 billion, a 30-per-cent increase compared to 2014.
Adjusting for the extra sales week in 2015 (when the fiscal year was 53 weeks), this is still an increase of 27 per cent on the previous year’s figures.
The retailer said that this growth has been driven by new store openings across the Netherlands, where its number of outlets rose from 499 to 580, as well as by sales in existing stores.
Boosted by a strong performance in December, Jumbo’s organic sales growth for 2015 (excluding week 53) was 1.8 per cent, significantly higher than the market average of 1 per cent, as reported by research company GfK.
The CEO of Jumbo Groep Holding, Frits van Eerd, commented, “I am proud of what we, together with our colleagues and entrepreneurs, have achieved in recent years.
“Jumbo has rapidly become the second-largest supermarket chain in the Netherlands, with millions of satisfied customers weekly.”
In 2016, Jumbo plans to invest heavily in its stores, as well as in online retailing, and will pursue what it has described as "a more customer-focused and effective" strategy.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
