Finnish retailer Kesko has partnered with Save The Children on a project to raise funds for the charity through the sale of a special new paper shopping bag.
The Eväitä Elämälle Pirkka paper shopping bag will be sold in selected K-food stores throughout Finland. The bag costs 33 cents and will be available for approximately one year.
Five cents of the bag’s purchase price will go to the Eväitä Elämälle aid programme run by Save the Children, which provides Finnish children and young people at risk of marginalisation with opportunities to go to school and participate in hobbies.
“We are extremely thankful for the cooperation with Kesko, since it will help build a better future for children and young people in Finland. We hope that as many people as possible join the programme and do good, for example, by purchasing this paper bag for their groceries,” said Save the Children’s General Secretary Hanna Markkula-Kivisilta.
Kesko, who has committed to the national Green Deal agreement also stated that the bag will contribute towards reducing plastic waste.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Gavin Ryan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
