Customer data research firm Kantar Worldpanel has expanded the geographical range of its specialist panels analysing the consumption of food and beverages outside the home to France, Brazil, Mexico and Thailand.
The company now measures the out-of-home markets in ten countries, including the UK, Spain, China, Indonesia, Portugal and the US (beverages only).
Its worldwide team include more than 70,000 individuals who take note of every snack, beverage and meal bought to consume outside of the home.
Data includes demographic information about the final consumer, the location, and price.
Maria Josep Martínez-Abarca, global director of out-of-home and usage food panels, commented: "Our smartphone collection technology lets us track the exact moment of consumption and, as a result, develop a detailed picture of consumers’ behaviours and attitudes. The out-of-home market is a complex and dynamic one: in some countries, for example, over a quarter of the total spend on drinks and snacks in supermarkets is on out-of-home consumption."
"These new panels will help our clients understand the complex and sometimes hidden consumer behaviours at play, help brands and retailers to quantify their performance and, more importantly, spot opportunities to grow".
In the first nine months of 2016, purchases of food and beverages hit $70 billion. UK shoppers spent the most, followed by consumers in Thailand, Spain, Mexico and China.
Kantar Worldpanel plans to further widen its scope of out-of-home service in the future, the company said.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
