Kaufland has introduced insect-based products in Croatia which, it claims, is enjoyed by over a billion people worldwide.
The German retailer has advertised its offer in its catalogue with the slogan, 'Instead of chips, nibble on crickets, instead of grilled minced meat opt for insect burgers', according to a report in T-Portal.
The assortment includes crispy crickets with spices or natural flavours, burgers made of cricket flour as well as protein cookies from bugs in almond, chocolate or brown sugar flavours, and protein snack bugs.
The retailer has sourced its insect-based products from leading companies such as Finland’s Entis and Griidy, Denmark’s Wholi Foods, and France’s Minus Farm.
'Eco-Conscious' Food
Kaufland described the new products as 'healthy, eco-conscious, and highly nutritious foods' and shared data on sustainability.
The production of 1 kilogram of insect food requires 1 litre of water and emits 1 gram of CO2, while 1kg of beef needs 22,000 litres of water with CO2 emissions amounting to 2,850 grams.
In addition, 100 grams of beef contains only 19.4 grams of protein, while 100 grams of insects offer 69 grams of protein.
Last year, the discounter added pasta and granola SKUs containing edible insects to its assortment in Germany.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
