Finnish retailer Kesko and oil company Neste have unveiled a new format for Neste K service stations across the country, offering a menu designed by a top chef, restrooms updated by an interior designer, and high-quality services for motorists, among other features.
The first of the new service stations, which follow a development initiative called ‘Tactics for Better Stops’, opened in Tampere last month, and the retailer plans to refurbish all 70 Neste K service stations by the end of 2017.
It also plans to build a network of approximately 100 service stations. The total capital expenditure will be 'tens of millions of euro', the company stated.
"The refurbishment of Neste K service stations is part of Kesko’s neighbourhood market strategy – we want to offer our customers high quality and personalised services quickly and easily," said Jorma Rauhala, senior vice-president for Kesko’s grocery trade.
"Motorists often stop at service stations only when they need to. In line with Neste K’s 'Tactics for Better Stops', we want to provide our customers with such a good service that all the people on the road will find Neste K a choice they cannot pass by without stopping.
"The change involves a new kind of service culture, which puts the customer and quality at the centre of all activities."
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