Leclerc has seen its market share in France rise by 110 basis points to 20.1%, according to the latest market share figures from Kantar Worldpanel.
Leclerc was the big winner in the four week period to 1 November, with Casino Group seeing its share rise 10 basis points to 11.5% and Leader Price seeing its share grow 20 basis points to 2.7%.
Lidl also saw its share rise by 10 basis points, boosted by a TV campaign focusing on provenance.
According to Kantar Worldpanel, value sales in the month of October rose 1.2%, and 1.5% since the start of the year.
Kantar also reported that traffic is up at convenience stores, however this is more geared around main towns and cities.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
