Russian retailer Lenta has recently opened its fifth hypermarket in Chelyabinsk, expanding its network in the Ural region to 19 hypermarkets across eight cities.
The new hypermarket has a floor area of 5,948 sqare metres, which includes 2,630 square metres of retail space. It will be open from 8.00 a.m. until 11.00 p.m., seven days a week.
Its assortment consists of around 12,000 products, taking into account local preferences and combining Lenta private-label products with regional and local produce.
The new outlet in Chelyabinsk is the 42nd Lenta market to open in 2016, bringing the total number of Lenta outlets to 181 hypermarkets, in 77 cities across Russia and 44 supermarkets, in Moscow and St. Petersburg. In addition, the company owns and operates seven distribution centres.
Lenta was founded in 1993 in St Petersburg. Today, it is the largest retail chains in Russia, in terms of selling space and the country’s fifth largest retail chain in terms of turnover (for 2015).
On 1 December, it announced that it had completed the purchase of the food retail business operated by Finland’s Kesko in Russia, located chiefly around the St. Petersburg and Leningradskiy region.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
