French retail group Les Mousquetaires is planning to 63 new stores in Portugal by 2020.
Operating as Os Mosqueteiros in Portugal, the retailer currently has 306 stores in three formats (Intermarché, Bricomarché and Roady), operated in partnership with 220 local entrepreneurs. Of this number, 241 are Intermarché hypermarkets.
By 2020, the brand will invest €200 million for the opening of 63 new hypermarkets and 90 petrol forecourts. The aim of this investment is to reach a 13.5 per cent market share in the retail segment, up from the current 9.9 per cent (Nielsen data).
According to Intermarché manager, Vasco Simões, 10 new stores will be opened during 2016, adding that the investment for opening a new store amounts to €200.000.
In parallel, Intermarché continues to invest in its partnership with Portuguese producers that supply fresh products under the label “Programa Origens”. A total of 170 producers supply over 230 products – 99 per cent of pork and 90 per cent of milk sold by Intermarché are of Portuguese origin.
The retailer ended 2015 with a turnover €1.9 billion in Portugal, on the level of 2014, a figure that also includes fuel sales.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
