Discounter Lidl has been the fastest-growing supermarket in Spain so far this year, followed by Dia, a study has found.
Lidl now holds 4.1 per cent of the market, according to figures from Kantar Worldpanel. At the same time, Dia reached its highest share total so far (8.9 per cent) between February and April.
Mercadona continues to hold the leading position in the market, with a 23-per-cent share.
A Kantar Worldpanel spokesperson noted the increasing ‘battle’ in the Spanish market regarding specialist channels and fresh produce.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
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