Discount retail chain Lidl has launched a new advertising campaign in Croatia, focusing on its pricing policy, which it claims is different from that of the competition.
In its new online and print media campaign, Lidl boasts that its prices are the same in all 86 stores throughout Croatia.
It's believed that the “One Country One Price” campaign is targeted at Lidl’s main rival and market leader Konzum, owned by Croatian food-to-retail consortium Konzum.
In fact, retailers in Croatia do not have the same prices for the same products in all their stores. Asked by reporters, the president of the Board of Konzum, Darko Knez, recently confirmed that the prices in stores in mainland Croatia and on the islands are not the same, explaining that this is due to the different formats and locations.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
