German discount supermarket Lidl has launched a new campaign as it fights back against Morrisons' promise to match its prices.
Last week, Morrisons become the first of Britain’s four biggest grocers to match its prices to those of the German discounters Aldi and Lidl.
The initiative is accompanied by the introduction of a loyalty card, the Match & More card, which is automatically credited with points that can be redeemed for products or fuel if an equivalent purchase can be made cheaper elsewhere.
Now, in the new Lidl advert, the discounter lists all the steps required for a shopper to get a price matching deal from the rival grocer.
This includes the details that Morrisons' customers must enter to get the loyalty card.
The ad ends with the words "Or you could just go to Lidl".
The big four supermarkets continue to struggle in the market as shoppers flock to the discounters to avail of their competitive prices.
© 2014 - European Supermarket Magazine
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