Lidl GB has emerged as the third largest supermarket in London, surpassing Asda and hitting a market share high of 9.1%, according to Kantar Till Roll data for the 52 weeks to 1 October 2023.
The discounter saw the fastest growth among all supermarkets in the British capital, and was also named the fastest-growing supermarket in the UK in the 12 weeks ended 1 October, data showed.
Lidl GB attributed this growth to its £500-million (€572.76 million) investment in expanding its network London.
'Reinforces Our Dedication'
Ryan McDonnell, Lidl GB CEO added, "We have a clear commitment to providing shoppers with the very best value, and becoming the third-largest supermarket in London reinforces our dedication to ensuring that everyone can eat affordable, high-quality food, no matter where they live.
"We know convenience plays a huge factor when choosing where to shop in the city, which is why we’re pushing on with plans to bring many more locations to the capital in the future."
Store Network
In 2022, the discounter expanded its store network in London by opening nine new stores, including locations in East Acton, Kingston, and Upton Park.
It also secured five sites in the city for future expansion, which it says will generate new job opportunities.
Early next year, Lidl GB plans to open a new store in East Ham and has commenced construction at its Newbury Park and Bellingham sites.
The discounter offers hourly wages starting at £12.85, rising to £13.15 within the M25, as well as boasting other benefits, including employee discounts.
Currently, Lidl operates a network of over 100 stores within London and the M25.
In due course, it plans to add more than 100 stores across London, including areas such as Earls Court, Westminster, Kings Cross and Knightsbridge, among others.
