Discount supermarket chain Lidl Italia has won the Retailer of the Year in Italy award for the third year running.
The record of three consecutive wins had never been recorded previously by any other participating retailer.
In addition, Lidl Italia won the 2015 award as Best Supermarket of the Year in Italy, prevailing over Coop, Esselunga, Eurospin and Tuodi.
For its part, Ipercoop was declared Best Hypermarket in Italy, beating strong competition from Auchan, Bennet, Carrefour and Ipersimply.
The award, which was first introduced in the Netherlands in 2003 and subsequently rolled out across Europe, is promoted in Italy by SEIC - Studio Orlandini and Q&A Research & Consultancy.
Every year, customers can, via a dedicated website, express their opinions about the performance of retailers. This year’s Italian edition counted nearly 180,000 evaluations for over 400 brands in 27 retail categories.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
