Lidl Belgium has announced that it has launched a new initiative titled 'Good Taste, Zero Waste' to reduce food waste by 50% by 2025.
Commenting on the programme, Philippe Weiler, Lidl Belgium's head of sustainability, said, "By 2020 we have the ambition to reduce food loss by 25% compared to 2015 and by 50% by 2025."
The Initiative
As part of the'Good Taste, Zero Waste' initiative, the retailer will offer products that are near their expiry date at a reduced price.
This will include boxes containing 3 kilograms of fruit and vegetables for €1, as well as meat, fish and cakes for €0.50, which are fit for consumption on the day of purchase
It will also offer dairy products and ultra-fresh items such as mixed salads for as little as €0.20.
Lidl Belgium will forward the income from this initiative to de Belgische Federatie van Voedselbankenthe (the Belgian Federation of Food Banks).
A Leader In Sustainability
Lidl aims to establish itself as one of the leading supermarkets in the field of sustainability, and recently presented a new sustainability strategy with 20 ambitious goals for this year.
Weiler added, "To achieve this goal, we must both fight against food waste and revalue food surpluses."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
