Retail giant Lidl has launched an influencer campaign in Germany, featuring 20 popular social-media personalities who will take part in various marketing activities organised by the discounter.
The campaign, #LidlStudio, will bring all influencer marketing activities of the company under one banner.
The campaign is aimed at raising awareness about Lidl and its online shop among a young, Internet-savvy target group.
A Heterogeneous Mix
Riccardo Simonetti, Valentina Pahde, Shanti Joan Tan and Patrizia Palme are some of the influencers signed up to the 20-member team.
The group comprises of a heterogeneous mix of people with different interests and varying levels of fame.
They were introduced on Instagram under the hashtag #spottedatlidl.
A New Fashion Collection
The influencers will be seen participating in various campaigns in the family, lifestyle, food and fashion categories.
Elsewhere, Lidl’s clothing brand, Esmara, will launch an influencer’s collection, showcasing styles created by four influencers. The collection will be sold in the spring of 2019 and will only be available in the Lidl online shop.
#LidlStudio will also witness the ten influencers putting together their own product boxes. These will be distributed in limited editions, exclusively via the Lidl online shop.
The influencers can be tracked on Instagram and via the social-media outlets of Lidl.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
