Discounter Lidl is planning to open 100 more discount stores in Romania, in addition to the 200 already operating in the country, said Lidl Romania director, Frank Wagner.
"We want to keep the pace of expansion of at least 10-15 new stores per year, as well as increase the pace if we find opportunities," explained Wagner. He pointed out that the pace of growth in Romania depends on the authorizations for the construction and the offers of free spaces.
Lidl has been present in Romania since 2011, when it bought a network of 107 stores with a turnover of €380 million from German discount retailer Plus.
Since then, Lidl has expanded its store network to 200 units and reached a turnover of €1.1 billion in 2015.
According to the latest available data, Lidl Romania ranks third on the local retail market, after Kaufland and Carrefour.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
