Lidl Portugal is investing €100 million to expand its operations to the autonomous region of Madeira.
Within two years, the German discounter is planning to open its first three stores on the island, creating 150 jobs.
The entry into Madeira takes place over a quarter of century since Lidl started operations in mainland Portugal.
In a statement sent to media, Lidl Portugal stressed that, in line with the aim of 'boosting the local economy,' the company will focus on establishing partnerships with local suppliers apart from creating new jobs.
The supermarket chain estimates that purchases in Madeira, both commercial and services, could reach €20 million.
Additional Advantage
An additional advantage is the possibility of exporting Madeiran products to Lidl’s international store network.
In line with Lidl’s focus on sustainability, the shops in Madeira will be equipped with photovoltaic panels and multi-standard electric charging stations with fast charging. In addition, the retailer's vehicle fleet will also be fully electric.
The new stores in Madeira will join Lidl Portugal’s network that currently operates 265 outlets.
Citing an impact study conducted by consultancy KPMG, Lidl Portugal claims it contributed €2.12 billion to wealth generation in 2018, representing 1% of national GDP.
Read More: E-Commerce Sales In Portugal Up Threefold, Study Finds
In April of this year, Lidl Portugal launched its first certified vegan wine of national origin, Indelével Vegan Tinto Regional Alentejo.
Developed from a combination of Alicante Bouschet, Aragonez and Syrah grape varieties, Indelével Vegan Red Regional Alentejo wine features a ruby colour, ripe red fruit aromas and a smooth, warm and balanced flavour.
© 2021 European Supermarket Magazine – your source for the latest Retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
