Lidl achieved net sales of €3,048 million in Spain in 2015, representing a growth of 12.5 per cent compared with the previous year.
Alimarket.es reports that this growth is due to a consistent effort by the retailer in improving its stores, as well as to its ability to adapt to the Spanish consumers' taste without compromising its core brand values.
In 2015, Lidl invested a total of €262 million in Spain, 30 per cent more than planned and 27 per cent more than the previous year. This figure breaks the company's record in the country, since its arrival in 1994.
Michael Aranda, General Director of Lidl in Spain said, "We understand the good numbers of 2015 as an unequivocal sign that our business model, based on offering products of the best quality at the lowest market price, convinces more Spanish families."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
