Lidl Switzerland has introduced a new service, Menu Box, that delivers ready-to-prepare meal boxes to customers' homes.
Every week customers receive different recipes and fresh ingredients. The box contains everything needed to prepare three meals, plus basic ingredients like salt, pepper, and oil, as well as fresh herbs or spices.
There are also two options - the 'Veggie Box', which is targeted at vegetarians and vegans, and the 'Original Box', which contains only 100% Swiss meat.
Depending on the recipe, Swiss products account for approximately 80% of the contents of the package.
The recipes, which respect seasonality and diversity, are created by cooks and dietitians following the guidelines of the Swiss Nutritional Agency (SGE).
The Veggie Box costs CHF 63 (€53.69), while the Original Box is priced at CHF 72 (€61.37) for two people and CHF 108 (€92) for four people. The weekly delivery service can be paused or cancelled at any time.
The Menu Box is packaged by Lidl Switzerland in its Weinfelden distribution centre. Shipment across Switzerland through the national postal service is both free for all customers and climate-neutral.
In August, Swiss retailer Migros introduced a similar service, with its ready-to-prepare Migusto boxes.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
